Brand tips.

Short, practical advice from ten years of making Filipino businesses look world-class. No fluff, no jargon, just the things we wish every owner knew before spending on design.

7

tips and counting

3-5 min

reads, written for owners

Illustration of a price tag beside a stack of coins

PricingAug 20265 min read

What a logo really costs in the Philippines

Read the article

All tips

6 more articles

Logo filesJul 20263 min read

Your logo needs a one-color versionStamps, engraving, and tarpaulin printing all flatten your logo to a single color. If it only works in full color, it only works sometimes.

Logo designJun 20263 min read

Test your logo tiny before you approve itMost people will meet your brand as a small circle on Facebook or a sticker on a cup. If you have to squint, it needs simplifying.

Illustration of two type specimen cards with large letters

TypographyMay 20263 min read

Two fonts are enoughOne font for headings, one for everything else. Every extra font makes your menus, posts, and signs look like different shops.

Illustration of a smartphone with reaction bubbles floating up

Social mediaApr 20264 min read

Design for Facebook firstFor most Filipino businesses the Facebook page is the storefront. Make your logo, cover, and templates match before anything else.

Illustration of a desktop printer with color swatches

PrintingMar 20263 min read

Screens lie about print colorsColors on a bright phone always look more vivid than ink on paper. Know what to ask for before you print hundreds of anything.

ConsistencyFeb 20264 min read

Keep every touchpoint matchingSame colors, same fonts, same logo placement, from the menu to the rider’s shirt. Matching details are why a brand feels legit.

Your logo is the heart and soul of your business.

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