Brand tips.

Short, practical advice from a decade of making Filipino businesses look world-class. No fluff, no jargon, just the things we wish every owner knew before spending on design.

tips and counting

3-5 min

reads, written for owners

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Featured

PricingAug 202610 min read

What a logo really costs in the Philippines

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All tips

6 more articles

Logo filesJul 20265 min read

Your logo needs a one-color versionStamps, receipts, embroidery and cheap tarpaulins cannot print your gradient. How to build the one-colour version properly, and what happens if nobody does.

Logo designJun 20265 min read

Test your logo tiny before you approve itAlmost nobody sees your logo big. They see it the size of a fingernail. How to test it at that size before you sign it off, and what to fix when it fails.

Illustration of two type specimen cards with large letters

TypographyMay 20265 min read

Two fonts are enoughOne font for headings, one for everything else. How to pick a pair that will not fight, and how to stop a third creeping in from a template six months later.

Illustration of a smartphone with reaction bubbles floating up

Social mediaApr 20265 min read

Design for Facebook firstFor most Filipino businesses the Facebook page is the shop front and the profile picture is the sign. How to design for that first and let the rest follow.

Illustration of a desktop printer with color swatches

PrintingMar 20265 min read

Screens lie about print colorsThe blue on your monitor is made of light. The blue on a tarpaulin is made of ink. Why they will never match, and how to get a print you are happy with.

ConsistencyFeb 20265 min read

Keep every touchpoint matchingA logo is not a brand. The brand is the sign, the receipt, the uniform, the packaging and the page all looking like they came from the same business.

Your logo is the heart and soul of your business.

Pick the pieces you need and watch the price add up as you go. Nothing is owed until you say so.

Build a Brand +63 919 348 6372

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