Est. 2014City of San Fernando, Pampanga

World-class design, within reach.

That was the whole idea when Purple Logo opened in San Fernando in 2014: every Filipino business deserves it, not only the ones with a marketing department. Five thousand designs later, it still is.

Ink illustration of a designer striding along with a tall stack of finished designs, a few sheets flying off behind her

2014
the year we opened: 3,000+
businesses served: 5,000+
designs shipped: 5.0
from 35 client reviews: 15
services, one studio

the year we opened: 2014
businesses served: 3,000+
designs shipped: 5,000+
from 35 client reviews: 5.0
services, one studio: 15

01Our mission

To put world-class design within reach of every Filipino business.

At a price a first-time owner can say yes to. On a timeline a launch can wait for. Through a process that never makes anyone feel small for asking.

02Our vision

A Philippines where the corner café looks as considered as the brands it competes with.

The milk-tea stall, the family clinic, the hardware store on the highway. Good design stops being a luxury the moment enough of them have it.

Our promise

We treat your business as our own. We spend the time understanding not what you do but what you stand for, and only then do we begin the design.

The studio's standing rule since 2014, in its own words.

What we believe

Five things we will not bend on.

Each one comes with a witness. The quotes are real reviews, word for word, from the business owners behind a 5.0 rating on Facebook held since 2014.

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Talk like people.

No bots, no ticket numbers. Every message on every channel lands with the same small team in Pampanga, and gets answered by a person who knows your project.

Staff is very accommodating and easy to talk with. I strongly recommend Purple Logo Ph.

Tong Siason· Facebook review

01 / 05

The founder

Kelly Ellsworth

Founder & CEO

Kelly Ellsworth, City of San Fernando

Kelly started Purple Logo on her own in 2014 to fix one specific problem. A logo is the heart and soul of a business, yet the agencies of the day treated it as a client-servicing matter, without the dedication or the personal touch it needs, and the result was a gap between the brand and the business behind it.

So the studio was built the other way round: understand what a business stands for first, design second. By 2020 that had grown from one designer into a team of fourteen, from logos into everything a business puts its name on, and it kept a 5.0 rating on Facebook the whole way. 12 years and more than five thousand designs on, the rule has not moved.

Since 2014

How it got here.

2014
One designer, one problem to fix.
Kelly opens Purple Logo in the City of San Fernando, alone, to give the logo the dedication agencies were not giving it.
2020
A team of fourteen.
Three thousand five hundred logos in, the studio is a full creative team: branding, collateral, publications, packaging, illustration and websites.
2026
Five thousand designs, and an app.
More than 3,000 businesses served. Build-a-Brand prices a whole brand online, and the Purple Logo app puts every proof and file in the client's pocket.

Where the work goes

Made in San Fernando. Sent everywhere.

Most of our clients never visit. The whole project runs over Messenger and email, and the final files arrive the same way, from Angeles to Davao and a good few places abroad.

Say hi on Messenger